Since 2015 The Hoppy Brothers is active in the hospitality industry in the Netherlands. The Hoppy Brothers is a sales and marketing agency for breweries in the Dutch out-of-home market. We identify opportunities and we close the gap between the bar owners and brewers.

As the craft beer industry has grown 300 to 400% the last decade, it is difficult for the bar owner to identify the correct beers for their establishment. The choice of beers, beer styles and number of one-off brews has exploded the last few years that is nearly impossible for the bar owners to stay up-to-date with the latest releases, prices and trends in the market. Beside the large amount of information, the bar owners need to keep track of all the orders and pre-orders they did, which can result in stock problems or rupture of stock if brews are delayed.

The Hoppy Brothers are specialised in bringing structure in above communication. We are the commutation channel between the bars and the different breweries. The big benefit for both parties is that they have one go-to party for all communication, being The Hoppy Brothers.

Our services towards bars & restaurants:

• Advice on beer and menu pairing
• Updates on new arrivals/limited beers/change in core beers
• Tracking off all placed orders
• We track the communication between the distribution channel and bars for a one time deliver and stock control.
• Assistance in negotiation between brewery and bar.

Our services towards breweries:

• Insight in the market.
• Account management and aftersales.
• Representation of the brewery in the market.
• Development of marketing in on and offline channels.
• Development of new sales and growth.