The Hoppy Hour started in 2015 as a storytelling blog website about craft beers, but evolved over the past few years to a knowledge center for the craft beers/drink industry. At The Hoppy Hour we follow up trends, market changes and study the changing demands of the consumer within the beverage industry.

Where The Hoppy Brothers is in constant communication with the out-of-home beverage market, The Hoppy Traders has a direct line with the producers/breweries: The Hoppy Hour gathers information from both and connects it with the end consumer to have an overall view on the industry. 

The Hoppy Hour is a consultant driven market research agency for The Hoppy Brothers, The Hoppy Traders and on request for third parties.